By Shelvspace Team on Nov 28, 2016 8:00:00 AM
The retail world has operated the same way for decades. Historical performance is measured by ACV, share of category or total dollars sold. Sales VPs are continually pressured to do more with less people and grow overall sales. Companies are continually playing the cat and mouse game of ongoing promotion cycles and incentives with distributors and retailers that create immediate sales but never really sure if they have ROI or grow the overall category.